Founded in 2019 by Marta and Bita, MABI is an exclusive bridal boutique based in Zurich. We created a visual identity for MABI to reflect the identifiable sense of exclusive luxury of the brand.
We were tasked with creating a unique bridal retail experience through all the graphic items, from physical to online outcomes. Since the beginning until its recent opening, we worked closely with the founders to design a cohesive identity that would sit harmoniously with the idea of the clients. In order to stay far from an average bridal shop colour palette, we used warm creams accented by the signature dark blue that works as a counterpoint to the otherwise regular bridal boutique style. The logo is simple and elegant but also stands out with a bespoke and contemporary typeface that creates a variety of rhythms balancing the brand identity between the elegant and the playful character of MABI.